
A good app is vital for business competitiveness. With over 5 billion smartphone users, apps are now the main way customers shop and interact with brands. Custom apps offer 24/7 access, allowing businesses to connect with users anytime. They also provide personalized experiences, strengthening relationships, increasing loyalty, and boosting satisfaction.
Moreover, the benefits of mobile apps go beyond just convenience. They enhance brand visibility, increase sales, and improve operations with features like push notifications, updates, and in-app purchases. Apps also offer insights into user behavior, aiding better decision-making and strategy. Whether through native apps, hybrid solutions, or PWAs, mobile apps keep your business agile, scalable, and prepared for the future. This approach drives long-term growth and success. The development of mobile apps involves a range of skills, including design, programming, testing, and deployment.
Did you know that:
- As of October 2024, there are about 5.75 billion mobile phone users, making up 70.3% of the world’s population.
- Mobile app revenue is set to exceed earlier forecasts. By 2030, it’s expected to hit $288 billion annually.
- While the specific market share for Android isn’t clear, both the App Store and Google Play are predicted to double their revenues by 2023.
- The average cost and time to develop an app aren’t specified, so I can’t confirm those figures.
- Around 25% of apps are only used once before being deleted.
- The average cost of developing an app ranges from $10,000 to $500,000 depending on the complexity of the app and the level of expertise required.
- From 2021 to 2030, mobile users are expected to spend over 58 trillion hours on apps. That’s nearly 16 billion hours a day.
- The number of smartphone users has surged to 4.88 billion in 2024.
- In 2023, the global mobile app market was valued at $196.08 billion. It’s projected to grow to $1383.65 billion by 2033.



Native mobile apps are applications designed for specific mobile platforms, such as Apple’s iOS, Google’s Android, or Windows Phone. These apps are specifically built for the underlying hardware and operating systems of the platform, and are often written in the native language of the platform, such as Objective-C or Java. Native apps are typically faster, more responsive, and more reliable than web apps, however require more effort and resources to develop and maintain.
- Offer the best performance as they are specifically designed and optimised for a certain platform
- Take full advantage of the platform’s features
- Have access to device-specific hardware and software
- Provide the best user experience

Hybrid mobile apps are apps that contain a combination of native code and web code. They are written using web technologies like HTML, CSS, and JavaScript, and then wrapped in a native container, which can access the device’s native platform features. Hybrid apps are usually cheaper and quicker to develop than native apps, but they don’t offer the same user experience as a native app. They also don’t have access to all the device’s features, making them less powerful than native apps.
- Easier and cheaper to develop than native apps
- Can be deployed across multiple platforms with minimal effort
- Can access device-specific hardware and software
- Provide a better user experience than web apps



Web apps are applications that can run inside the web browser. They are typically written in JavaScript, HTML, and CSS, and can be used to interact with web services and other web resources. Web apps can be used to create interactive websites and services, such as online stores, social networks, and entertainment sites. Web apps are typically designed to be responsive, meaning they can adapt to different screen sizes and devices. Get in touch with GO-Globe now!
- Can be built and deployed quickly
- Can be accessed from any device with an internet connection
- Lower development and maintenance costs
- Easier to update and maintain

In the mobile-first world, good UI/UX design is vital for apps on phones and tablets. It should ensure easy navigation, flexible layouts, and touch-friendly features. This allows for smooth user interaction. A good design attracts users, lowers bounce rates, boosts engagement, and increases conversions by meeting needs quickly.
Mobile-focused UI/UX offers clear benefits. By prioritizing customers, businesses can improve satisfaction, build loyalty, and increase retention. Important features include clear calls to action, optimized images, and personalized experiences. These keep users engaged. Apps with top-notch UI/UX can see up to 200% higher retention and better profits. This is due to their ease of use. Investing in mobile UI/UX ensures a great experience, helping apps stand out in a competitive market.



Want to boost your app’s reach without doubling costs? Try Cross-Platform Development. It allows you to launch on iOS and Android with one codebase. This saves time, money, and resources. It also broadens your audience and ensures a seamless experience.
Cross-platform development is efficient and scalable. We use frameworks like Flutter, React Native, Xamarin and others to build high-quality apps. These apps feel native on any device. This means faster development, lower maintenance, and quicker market entry, all without losing quality. Let us help you create a cost-effective, user-friendly, and scalable solution. Stay ahead in the mobile market. Reach more users, cut costs, and grow faster with one app.

A great mobile app needs more than good design. It also needs a strong backend. This backend makes the app fast, scalable, and dependable. It manages servers, databases, APIs, and cloud storage. It also allows real-time data, secure logins, and easy third-party connections.
We utilize technologies such as Node.js, Python, Ruby on Rails, and others. Our cloud solutions comprise AWS and Firebase, ensuring a secure, scalable backend and poised for growth. This setup can handle high traffic, process data efficiently, and provide updates in real-time.
Investing in a solid mobile backend is crucial. It guarantees a smooth experience, boosts user satisfaction, and supports business growth. Let us elevate your app with a backend that enhances performance, security, and success.



In a crowded market with over 5 million apps, App Store Optimization (ASO) is vital. It helps your app stand out and reach the right users. ASO boosts visibility, search rankings, and downloads by fine-tuning titles, descriptions, keywords, and images. A well-optimized app attracts more users and keeps them engaged.
ASO offers more than just visibility. It reduces the need for paid ads and ensures steady growth. By focusing on relevant keywords and user preferences, ASO improves rankings and increases conversion rates. It also builds trust through ratings and reviews. Apps with strong ASO strategies see more downloads and better returns.
Investing in ASO keeps your app competitive, profitable, and focused on users.